From the Hopper
With the current April Fool’s edition of the Stone Brewing Co.’s 4/1/13 Enjoy By IPA already on shelves, and the 4/20/13 (!) edition on the way, it seemed to be a good time to re-visit our original segment featuring this shelf life-defying approach to IPA freshness: the Enjoy By IPA series.
Indeed, some beer is not meant to be stared at or collected or left in the back of your refrigerator, waiting for a holiday or your favorite sports team to win something. Some beer is meant to be enjoyed – immediately.
Once again joining host Tommy Hough is the Stone Brewing Co.’s Ken Wright, returning champion Garett Michaels, and a special guest appearance from Jesse Quisenberry.
Dropped in at the mash, boil, late-boil and whirlpool stages during the brewing process by the amazing Mitch Steele and his team of brewers at Stone, the volume of hops in the individually-crafted Enjoy IPAs is astonishing.
Plus, the gang at Stone has come up with a unique mode of distribution, utilizing their website and social media to determine where in the U.S. individual batches go.
And while this edition of High Octane Growler focuses on the original Enjoy By 9/21/12 “vintage,” subsequent editions include the Enjoy By 11/9/12, Enjoy By 12/21/12, Enjoy By 2/15/13, Enjoy By 4/1/13 and the upcoming Enjoy By 4/20/13.
If you get your hands on one of the April editions, don’t wait around. Drink it immediately, and report back to High Octane Growler Central Command on your thoughts (please, no drunk feats of strength bragging).
Is the Enjoy By concept one which will catch on to other beers, or become the craft beer norm? Perhaps. But brewer Mitch Steele (also a killer guitarist) and Stone co-founder Greg Koch explain more about this 9.4 percent ABV creation in these video clips at the Stone Enjoy By IPA page.
Stone Brewing Company Enjoy By IPA
High Octane Growler demands either a scorcher at the beginning, or a country number. For this edition, we went with a scorcher from the Palm Desert scene and the little-heard Masters of Reality, featuring mainstay Chris Goss and the great Ginger Baker on drums, and their minor 1992 hit “She Got Me (When She Got Her Dress On).”
And since we were chewing on Imperial County desert locales, it made sense to continue chewing on the Palm Desert scene to the north by plucking the mighty Queens of the Stone Age and “God Is In the Radio” from 2002, with the almighty Mark Lanegan on vocals and the plain mighty Dave Grohl guesting on drums.
Finally, we close with the mighty Los Lobos and “Revolution” from 1996, not only because it’s a cool song with a great groove, but because of the “revolution” in brewing and distribution the Enjoy By IPA represents. And because at Oregon Wild, Tommy makes it his job to support wolf recovery, los lobos, in the American west.
Thanks to broadcast brother Mike Hansen for the killer High Octane Growler imaging.
Big thanks to Ken Wright for the ongoing support for the show.
Additional thanks to Stone Indoctrination Specialist Nickie Peña for the 11th hour bomber of Stone 16th Anniversary IPA in September.